The + Content = Formula
With the challenges involved with reciprocal link building, generating incoming links through article marketing has proven very effective. A well crafted article with great content can deliver...
View ArticleSocial Media ROI – A Podcast with David Meerman Scott
Show Notes: Room 214 Co-Founder, Jason Cormier, interviews best-selling author and online marketing thought leader, David Meerman Scott. In this podcast, we discuss: Old-school measurement for ROI:...
View ArticleClik here to view.
Obama Versus the iPad
As I was listening to the State of the Union on my drive home last night, I was thinking about buzz. I wanted to know what actually got talked about more yesterday: the iPad or the State of the Union....
View ArticleClik here to view.
RootMusic’s BandPages: An Improvement on Facebook Musician Pages
For a long time, Myspace was the go-to social network for musicians looking to connect with fans. Today, Facebook has surpassed Myspace to become the social network of choice for most. As most users...
View ArticleClik here to view.
Social Media Integration: Baby Steps to Updating Traditional Advertising
I often encounter this issue: Brands have a multi-million dollar campaign running across multiple platforms (print, T.V., web) and a Facebook page that was started then abandoned months ago. Just today...
View ArticleWho Should Own Social Media?
It’s a frequent question I hear: “Who Should Own Social Media?” Three Common Reasons for Social Media In our experience at Room 214 we typically see three major reasons organizations dive into social...
View ArticleClik here to view.
Does the Privacy Conversation Exist In a Bubble?
I got pretty excited about watching some liveblogging of the Facebook privacy announcement a few weeks back (I watched via Read Write Web’s use of a cool new tool called Unawave). I told a friend about...
View ArticleClik here to view.
Free Mentos!
I opened Facebook this morning and as 10,000 others did in the last hour, saw and clicked on the talking mint. I was kicked over to a “Like us” landing page and clicked the like button. I then agreed...
View ArticleClik here to view.
“Tell Your Fans”: Facebook’s Newest Email Integration Holds Great Potential
What is it? Yesterday, Facebook continued to make their platform more business friendly with the announcement of a new feature, “Tell Your Fans”. Within the Marketing tab of the Page Manager (to get...
View Article3 Tips for Effective Social Media Listening and Monitoring
1. Define your business goals and your social media objectives. “Getting into social” is now a mandatory part of the marketing program at most firms, but it’s frequently an execution, not a strategy....
View ArticleWord of Mouth Marketing Principles
If you haven’t seen the new Room 214 Productions website you are missing out on all of the great video production and infographic design our team has done this year. Video is a new area for us, but...
View ArticleClik here to view.
Should Your Brand be on Pinterest?
In less than two years since it’s launch, Pinterest has blasted off to be one of the fastest growing social networks of all time. At the end of 2011 the site was listed by Hitwise as one of the top 10...
View ArticleClik here to view.
The End of Business as Usual: #AdaptorDie to Connected Marketing
Every once in a while, something shows up on the Internet that creates a game-changing shift in the way we view the world. In the context of online business, this happened to me in the fall of 2008...
View ArticleClik here to view.
Optimize Your Site for Pinterest
Ok, so you’ve decided to create a Pinterest account for your brand. And why wouldn’t you, when comScore’s study revealed that the invite-only site had over 11.7 million unique monthly visitors as of...
View ArticleWeekly Wrap-up: New Facebook Ad Creation Interface, Kraft Likeapella Video...
Another installment of the weekly wrap-up is upon us! Each week, we take some of our favorite links and news shared around our office and give you a nice easy list of some of the top social media...
View ArticleClik here to view.
Content Marketing | How to Organize and Get Started
We’ve all heard the talk about marketing and content. Content is the currency of the web. Marketing is content. Content is king. While we all agree that content is important, very few marketers take a...
View ArticleClik here to view.
Who REALLY Needs a Mobile-Friendly Website?
Although online (mobile) product purchases have a nature of their own, smart marketers should still pursue how mobile search (and a mobile-friendly presence) applies to our own set of customer...
View ArticleClik here to view.
100 Trends: What’s Up In Business And Culture For 2013
Room 214 is pleased to announce the release of its first annual trend report covering what’s coming in marketing, society, the arts, business, food and technology in 2013. The culmination of months of...
View ArticleClik here to view.
The Latest in Marketing Trends for 2013
Welcome to the fifth in our series highlighting some of the trends featured in 100 Trends: What’s Up In Business And Culture In 2013. Our friends at WOMMA featured our marketing trends post on their...
View ArticleClik here to view.
What You Need to Know About Marketing Automation
Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are business game...
View Article
