The Latest in Marketing Trends for 2013
Welcome to the fifth in our series highlighting some of the trends featured in 100 Trends: What’s Up In Business And Culture In 2013. Our friends at WOMMA featured our marketing trends post on their...
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A Hot 100 Revolution: Digital Investing & The Music Industry
Which artists have the longest-charting songs on the Hot 100? The Beatles? Michael Jackson? Mariah Carey? Nope. Not even close. Read on to find out which under-the-radar artists are changing our...
View ArticleHow Do Stories Drive Software Sales?
At the core of good storytelling is an ability to encourage your listeners to relate to the subject. Think of the most compelling story you have heard. Were you transferred from a new state of...
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Social Media Roundup: Facebook Atlas Capabilities, Skype Qik & Phonio
Hey there Social Media Gurus! Here’s your roundup of social networking updates that are making headlines this week! Facebook Relaunches Atlas In 2013, Facebook bought Atlas, an ad server from...
View ArticleHow To Reach Your Facebook Fans
Facebook has recently reevaluated what their users want in their News Feeds. The survey revealed that users want to see more content that’s relevant to them and less promotional. Facebook aims to show...
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Behind the Scenes: Holiday Painting
In the creative department at Room 214, we’re always looking to try new mediums for visual storytelling. It’s a wonderful thing when your clients trust you to come up with “something” for them with few...
View ArticleYour Guide to Marketing Your SaaS Company
SaaS Companies are unlike any other. Sure, you could say their product offering isn’t much different from traditional software companies. But if your SaaS company is still thinking like a traditional...
View ArticleHow To Make Social Shoppable
As more marketing and sales budgets are being shifted to social media, many marketers are being asked to show the return on that investment and provide more detail on the impact that social media has...
View ArticleBranded Communities: Customer Support is within Reach
What do you think of when you hear the words “Reach,” “Impressions,” or the often disappointing term, “Engagement rate?” These common terms of measurement leave us and our clients sitting on the edge...
View ArticleDriving Value from a Social Media ‘Like’
What would you do if you had one thousand of your most passionate brand fans all together in a (very large) room? I’m fairly certain most marketers and brand managers would jump at the chance to ask...
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